Our Approach
No Binge Dieting
Our competitors (like MyFitnessPal and LoseIt) are marketing companies designed for binge dieting, not long term health improvement.
We will help you reach your target weight quickly and stay there!
Effortless Calorie Tracking
Whether you are at a restaurant or measuring with a scale, we aim to provide the easiest possible calorie and macro tracking.
That is why we use plain English to log your food in seconds, without searching food databases.
Simply Over Text
We have no apps, no installs, no membership tiers, no alert spam, and no gamification.
Reach your diet goals without distraction. Text us what you eat, and we handle the rest.